I have been in the Real Estate business for well over 23 years, I started in Chicago and moved to Florida 15 years ago. Wow how things have changed, marketing used to be really easy, buy a page in the local newspaper, send out cards and all was well. In today's modern marketplace, it's not so easy to rise to the top, the internet has totally changed all that.
If your a website geek, getting your site to the top of the rankings, using great SEO and links is easy, but for me, it has been an uphill climb, one I am still on! My website RealEstateJoe.com is bringing in great results and lots of leads, but I know better than to rest on my laurels. In order to get your website noticed it's important to keep working on it, a stagnant site does not do well. So adding new videos, articles, and the information is part of my daily routine, together with providing my clients with great service (they always come first). Not being able to spend all my time on the site means my learning curve is still on the way up.
The Naples Real Estate market is probably one of the most difficult markets to break into anywhere in the United States. With thousands of Realtors and the number is rising daily, it's important to make sure you stand out from the crowd. Today you are judged by an online presence, social activity and of course your website.