3 Tips for Print Marketing in Luxury Real Estate
In the world of luxury real estate marketing, print is everywhere. Agents will produce brochures, handouts, exposés, mailers; the list goes on and on. This can all be extremely costly and time cumbersome if the correct attention to detail is not given.
Erica Santiago, Marketing Director of Engel & Völkers Naples – Bonita – Estero has a vast knowledge of print marketing and shares 3 Tips for Print Marketing in Luxury Real Estate.
Quality is Key: Many real estate agents believe the only thing that matters is producing as much print material as possible. They are constantly sending out mailers and brochures of every property they have listed. Not only does this cost an exorbitant…